Selling on Amazon : How to?
• It's no surprise that Amazon is a multibillion dollar corporation given how well-liked it is among both merchants and customers. The website offers vendors a simple way to expose their goods to a global market. It could appear intimidating to begin using the platform, but it's simpler than you might imagine. We'll show you how to sell on Amazon in just five easy steps in this guide. Here is all you require to get going.
Two Alternative Methods For Amazon Sales :-
• On Amazon, there are two ways to sell, but they are not mutually exclusive. Both options can be used at once. You can ship your heavier, bulkier, or items that move more slowly yourself while leaving the shipping of your lighter, quicker-moving items to Amazon.
Fulfilled by Amazon (FBA) :-
• When you use FBA, you ship your goods to Amazon's warehouse, and when a product sells, Amazon ships it on your behalf. However, you must additionally pay monthly costs for inventory storage in addition to your service price.
• Amazon also handles all customer support when using FBA. You could enjoy using FBA if you don't have a place to keep your goods and you're happy to let Amazon take control. The greatest products for FBA are those that have a quick turnover and are tiny and light.
Ship Products Yourself :-
→This is often referred to as fulfilled by merchant (FBM), and it indicates that you store and ship your own goods. You also manage all customer service, so having aaWq structure in place to deal with questions and any problems that may emerge with your products is crucial.
→FBM is frequently used by vendors who have big or bulky goods that take a while to sell. They avoid paying to store a goods in an Amazon warehouse in this way. According to the theory, charges increase as a result of long-term storage fees the longer a product is kept on an Amazon warehouse shelf.
5 Steps to Start Selling on Amazon :
1.Market research to be done.
→You must review the banned products list before you start selling on Amazon. While some things are absolutely prohibited, others, like jewelry or DVDs, require clearance before listing. Federal law frequently regulates restricted goods.
→Look into private labeling a popular product to hone in on a possible product. This only implies that the manufacturer will label an existing product with your business's name. Take a look at the hot items and trends.
→Look at the top listings for the item you wish to sell after selecting a niche of products. Is there a lot of rivalry? It might be difficult to compete if the rivals all use Prime shipping, FBA, and have several 4.5 and 5-star reviews.
→A product with a high demand and a low entrance barrier is what you desire. Once a product has been identified, a supplier must be located. The last thing you want is a product that breaks quickly or doesn't look like the photographs, so haggle and request samples.
→You must determine your cost per unit once you've located a provider. Are your margins high enough to sustain your business and your product? If not, you might want to look at alternative products. It's ideal to have extra room for discounts or coupons. Before choosing your initial product, you might need to do viability tests on a number of alternatives.
2.Create a seller account.
→You need to have the following information on hand in order to create a seller account:
→Once you have all of the necessary information, go to Seller Central and select a selling strategy. For people who sell fewer than 40 products each month, the individual selling plan is the best option. Given that it costs only Rs 85 each sale, consider it a pay-as-you-go arrangement.
→Sellers who sell more than 40 units per month and require access to advanced data and APIs should choose the Professional selling plan. A Professional account is required if you want to sell items on Launchpad or Handmade. Professional is Rs 3266 a month, regardless of how much you sell.
3.Include Products.
→Use an existing listing of an identical product or make a new listing are the two options for adding products. You must create a new listing if you are the only vendor for a given good.
→The following information is included in a listing:
→You must make your product descriptions search engine friendly (known as SEO). Finding the right keywords for your listings is a crucial component of SEO. The aim is to include searchable keywords in your listing; nevertheless, using unrelated keywords may reduce your visibility. If you struggle with writing, you might want to hire a copywriter to create effective product descriptions for you. Copywriters can be found on websites like Fiverr and Upwork.
→Similar to how the product description is vital, so are the photographs. Photos must have a white background and be at least 500 by 500 pixels in size. Increase the file size to 1000 x 1000 pixels for high-quality listings. Many online retailers utilize a lightbox to photograph their products; alternatively, if you bring them your goods, some businesses will take photos for you.
4.Obtain Clients.
→Your listing needs to stand out among the vast number of Amazon products. Pricing, delivery, and advertising are the finest methods for luring buyers.
→Set reasonable prices. With the help of built-in seller tools from Amazon, your listing will be automatically repriced to an optimized price depending on criteria you provide, ensuring that you still turn a profit. To draw Amazon Business clients, it also offers bulk discounts.
→Ship quickly. The next best thing, if you don't use Amazon Prime shipping, is to use FBM to ship your things as soon as possible.
→Use sponsored listings to promote. When you make your listing a sponsored listing, it shows up in search results and on product pages. These advertisements are pay-per-click based (CPC). This implies that you pay each time someone clicks on your advertisement, regardless of whether they make a purchase. This can cost just pennies or several bucks every click.
5. Obtain Reviews.
→When requesting your consumers for evaluations, there are stringent guidelines for what is and is not acceptable. Your account might be permanently banned, payments could be withheld, and even legal action could be taken if you are found to be offering incentives to customers to submit reviews.
• Among your options are :
→Enroll in the Early Reviewer Program on Amazon, which rewards reviewers for their honest reviews.
→It's not right just because you see another Amazon merchant doing it. It isn't worth it to get caught and have your seller account closed.
• To sum up :
→Although the processes to sell on Amazon are very straightforward, success requires careful product selection and listing optimization. Even after experiencing success, maintaining an advantage calls for ongoing upkeep.
